Strategic Internal Communication: How to Build Employee Engagement and Performance - Softcover

Cowan, Dr David

Softcover

ISBN 10: 0749470119 ISBN 13: 9780749470111

Publisher: Kogan Page, 2014

Synopsis

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested.

Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

About this title

About the Author

David Cowan is a communications advisor to global corporations, author and a visiting scholar at Boston College, USA. He has worked for numerous financial and industrial organizations, with over 25 years of experience, and he has written for many publications including the Journal of Theological Studies. He studied at Glasgow (UK), Oxford (UK) and St Andrews (UK), where he earned his PhD in the schools of Divinity and International Relations.

Review

"getAbstract recommends his fresh thinking to corporate communications professionals and the executives who establish corporate values." (getAbstract, Inc.)

"Cowan's emphasis on attending to the feelings and experiences of all individuals in order to achieve effective internal communication is a welcome contribution." (Lisa M Cuklanz, Professor and Chair, Communication Department, Boston College)

"[C]ontains plenty of helpful insight for anyone who has responsibility for internal corporate communications." (John Gibbs, Leading Business Books)

"

We are making great use of the Dialogue Box; it is both innovative and challenging. Our managers find it an excellent analytic and diagnostic tool to improve their
communication capabilities.

" (Hisham S Al-Joher, Director, Global Internal Communication, SABIC)

"Internal communications, both agency and client side, is crying out for an innovative approach for the 21st century, and this book sets a new agenda, connecting the dots with employee engagement and HR, as well as providing an amazing tool to help clients innovate" (Jim Donaldson, EVP, Corporate Communications, EMEA at Weber Shandwick)

Edition details

• Publisher: Kogan Page
• Publication date: 2014
• ISBN 10: 0749470119
• ISBN 13: 9780749470111
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192