Synopsis
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. It also features new and updated case studies and online resources.
"synopsis" may belong to another edition of this title.
About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and has authored or co-authored ten books in the Dummies series. He was previously Head of the Enterprise Group at Cranfield School of Management, a leading International Business School. He is the author of The 30 Day MBA in International Business, The 30 Day MBA in Marketing, The 30 Day MBA in Business Finance, and Cut Costs Not Corners (Kogan Page).
Paul Barrow is an author, a Visiting Professor at Cranfield, and a consultant advising SMBs on growth strategies.
Robert Brown was formerly head of PR at McCann Erickson. He is currently Managing Director of Stainforth PR, now part of the TBWA Group. He is a Visiting Professor in PR at Manchester Metropolitan University.
"About this title" may belong to another edition of this title.
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The Business Plan Workbook : A Practical Guide to New Venture Creation and Development
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The Business Plan Workbook: A Practical Guide to New Venture Creation and Development
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Paperback. Condition: Very Good. The Business Plan Workbook: A Practical Guide to New Venture Creation and Development This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749472832
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The Business Plan Workbook: A Practical Guide to New Venture Creation and Development
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Kogan Page Ltd, United Kingdom, London, 2015
ISBN 10: 0749472839
ISBN 13: 9780749472832
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Paperback. Condition: Very Good. One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007253669
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749472832
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749472832. Seller Inventory # 8729392
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The Business Plan Workbook
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Condition: New. pp. 352 Indices 8th Edition. Seller Inventory # 26358827785