Valuable Content Marketing: How to Make Quality Content Your Key to Success - Softcover

Jefferson, Sonja; Tanton, Sharon

Softcover

ISBN 10: 0749473274 ISBN 13: 9780749473273

Publisher: Kogan Page, 2015

Synopsis

The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results.  Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

About this title

About the Author:

Sonja Jefferson is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across through various media formats.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.

Review:

“Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.” (Chris Brogan CEO Owner Media Group)

"Valuable content is something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader.  This book shows you how with vivid clarity." (Stephen King Author of "Finance on a Beermat")

"Valuable Content Marketing is just that...valuable! It is destined to be a modern marketing classic.  Buy this book before your competitors do or you will be sorry!" (Lee Frederikson Managing Partner at Hinge Marketing)

"I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practicing content marketing, and for those who are thinking about putting content marketing into their organization." (Tim Tucker Content Marketing Consultant and Trainer)

"Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner." (Robert Craven Founder of the Director's Centre, author of Grow Your Digital Agency)

"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy." (Paul Wilson Chief Marketing Officer, Fortune 500 SunGard)

"It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value.  Definitely a book you'll pick up more than once." (Jaya Chakrabati MBE CEO, Nameless Media Group)

About this edition

• Publisher: Kogan Page
• Publication date: 2015
• ISBN 10: 0749473274
• ISBN 13: 9780749473273
• Binding: Paperback
• Edition number: 2
• Number of pages: 328