Synopsis
The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading chartered practitioners highlight the shift to professionalism in the profession and address current topics such as the quantification of results in PR, internal communications, freedom of information, global communication and more. The essays discuss the shift to the open organization, the application of best practice in different markets and the impact of globalization, and offer reflections on the fundamental theories of PR and their application to modern practice.
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About the Author
Stephen Waddington is President of the Chartered Institute for Public Relations and Social Media Director of Ketchum Public Relations. He is also author and editor of four books published variously by Bloomsbury (Brand Anarchy, 2012; and #BrandVandals, 2013) and Wiley (Share This, 2012; and Share This Too, 2013).
Contributors:
Matt Appleby, Chart. PR, FCIPR
Catherine Arrow, Chart. PR, FCIPR, FPRINZ
Hilary Berg, Chart.PR, MCIPR
David Crundwell, Chart.PR, FCIPR
Richard Flynn, Chart.PR, MCIPR
Susan Fox, Chart. PR, FCIPR
Professor Anne Gregory, FCIPR
Sukhjit Grewal, Director, Professional Development and Membership, CIPR
Jane Howard, Chart.PR, FCIPR
Paul Noble, Chart.PR, FCIPR
Julie McCabe, Chart.PR, FCIPR
Matt Mckay, Chart.PR, FCIPR
Anne Moir, Chart.PR, MCIPR
Paul Mylrea, Chart.PR, FCIPR
Clare Parker, Chart.PR, MCIPR
Linda Rolf, Chart.PR, MCIPR
Alan Smith, Chart.PR, MCIPR
Sally Sykes, Chart. PR, FCIPR
Martin Turner, Chart.PR, FCIPR
Ben Verinder, Chart.PR, MCIPR
Peter L Walker, Chart.PR, FCIPR
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