Synopsis
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.
Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.
"synopsis" may belong to another edition of this title.
About the Author
Andy Maslen is Managing Director of Sunfish, a copywriting agency specializing in corporate communications and digital content, and he is CEO of Andy Maslen Copywriting Academy, which trains copywriters. He has written for The Economist, Readers Digest, The New York Times Company, The London Stock Exchange, Prudential, BBC Worldwide, and PricewaterhouseCoopers. Andy is the author of The Copywriting Sourcebook, Write to Sell, 100 Great Copywriting Ideas, and Write Copy, Make Money (Marshall Cavendish).
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Persuasive Copywriting: Using Psychology to Influence,...
Seller Image
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! Seller Inventory # PKV.0749473991.G
Stock Image
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00091992695
Stock Image
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0749473991-7-1
Stock Image
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008205113
Buy Used
US$ 2.25
Shipping:
US$ 7.37
From United Kingdom to U.S.A.
Quantity: 5 available
Stock Image
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR012803539
Buy Used
US$ 2.25
Shipping:
US$ 7.37
From United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs3877810572
Buy Used
US$ 2.88
Shipping:
US$ 7.83
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Persuasive Copywriting : Using Psychology to Influence, Engage and Sell
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 13991336-6
Buy Used
US$ 6.06
Shipping:
US$ 10.53
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Persuasive Copywriting: Using Psychology to Engage, Influence and Sell This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749473990
Buy Used
US$ 10.28
Shipping:
US$ 6.57
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749473990
Buy Used
US$ 13.53
Shipping:
US$ 9.18
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Seller: BookScene, Hull, MA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Paperback. Book Condition: Very Good. Kogan Page, 2015. 226 pages. Nice Firm Clean copy ! Light general wear. Size: 9.2 x 6.1 x 0.5. Business::Marketing/Sales Business::Auxiliary Skills 0411. Seller Inventory # 133740