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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) - Softcover
Synopsis
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis...
About the Author
Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specialising in practical solutions based on statistical models of decision-making and behaviour. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimising service delivery and product configurations and finding the meaningful differences among products and services.
Steven Struhl also has taught graduate courses on...
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- PublisherKogan Page
- Publication date2015
- ISBN 10 0749474017
- ISBN 13 9780749474010
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages272
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Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
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ISBN 10: 0749474017
ISBN 13: 9780749474010
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