In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis...
Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specialising in practical solutions based on statistical models of decision-making and behaviour. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimising service delivery and product configurations and finding the meaningful differences among products and services.
Steven Struhl also has taught graduate courses on...
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