Emerging Markets: Strategies for Competing in the Global Value Chain

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9780749474492: Emerging Markets: Strategies for Competing in the Global Value Chain

Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, and Japan (Triad countries) in international business can no longer be assumed or taken for granted.  Companies in the Triad countries who can enter these emerging markets may be able to reap rewards and benefits from cost reductions and expanded market opportunities, while companies who ignore them, may soon be their direct competitors. 
Leading international finance and business expert Robert Grosse explores the role that emerging markets and innovation are playing in the 21st century and identifies the challenges/opportunities they offer to traditional businesses.  Using case studies of companies from both emerging and Triad markets, Grosse clearly locates points of competitive advantage and explains how innovation operates as a key driver of competition.  He shows how to identify ways to lower costs, achieve synergies, and collaborate for mutual benefit.

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About the Author:

Robert Grosse is Emeritus Professor at Thunderbird School of Global Management and Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programs at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa in Madrid, and in many universities in Latin America and also lectures in executive education programs around the world.  

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Book Description Kogan Page Ltd, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter. Bookseller Inventory # AAS9780749474492

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Book Description Kogan Page Ltd, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter. Bookseller Inventory # AAS9780749474492

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Book Description Kogan Page Ltd. Paperback. Book Condition: New. Paperback. 256 pages. The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies who can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. Companies that ignore the challenge may well find new emerging-market players confronting them on their own turf. In this ground-breaking work, Robert Grosse explores the role that emerging markets and innovation play in the 21st century business environment and sets out the challenges and opportunities that they offer. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation and cost reduction, and heightened awareness of risks and benefits. The key role of innovation as a competitive driver and responsiveness as an essential criterion for success in the emerging market landscape is also demonstrated for businesses of all sizes. Packed with case studies showing both traditional multinationals operating successfully in emerging markets and emerging market companies making inroads into international economies, Emerging Markets is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780749474492

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Book Description Kogan Page, 2015. Book Condition: New. This practical book identifies the opportunities and threats that emerging markets offer to established businesses and presents a value chain network model for strategic advantage. Num Pages: 272 pages. BIC Classification: KCM; KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 173 x 240 x 16. Weight in Grams: 474. . 2015. Paperback. . . . . . Bookseller Inventory # V9780749474492

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