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Synopsis
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.
Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
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About the Author
Simon Kingsnorth is the Global Head of Digital Marketing at Citi Private Bank. His research interests include paid search, SEO, social media, affiliate and email marketing, CRM, and website design and development.
Contributors:
Glen Conybeare, Chief Commercial Officer, Stickyeyes
Glen Conybeare, Chief Commercial Officer, Stickyeyes
Murray Cox, Digital Strategy Director, Pancentric Digital
James Bourner, Digital Advertising Expert, Jellyfish
"About this title" may belong to another edition of this title.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Paperback. Condition: Very Good. Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing. Seller Inventory # 00101046711
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Published by
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Published by
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Used
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First Edition
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Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18673953-6
Stock Image
Digital Marketing Strategy : An Integrated Approach to Online Marketing
Published by
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18675325-6
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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