Items related to E-Commerce Website Optimization: Why 95% of Your Website...

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it - Softcover

  • 4.00 out of 5 stars
    18 ratings by Goodreads
 
9780749475383: E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

Synopsis

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.

Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

"synopsis" may belong to another edition of this title.

About the Authors

Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.

Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimisation (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.

"About this title" may belong to another edition of this title.

Buy Used

Condition: Very Good
Most items will be dispatched the...
View this item

US$ 8.73 shipping from United Kingdom to U.S.A.

Destination, rates & speeds

Buy New

View this item

US$ 11.67 shipping from Germany to U.S.A.

Destination, rates & speeds

Search results for E-Commerce Website Optimization: Why 95% of Your Website...

Seller Image

Croxen-John, Dan
Published by Kogan Page, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used Softcover

Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs2704471375

Contact seller

Buy Used

US$ 1.65
Convert currency
Shipping: US$ 8.73
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

-
Published by -, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used Paperback

Seller: AwesomeBooks, Wallingford, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Very Good. E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749475383

Contact seller

Buy Used

US$ 4.31
Convert currency
Shipping: US$ 6.70
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Croxen-John, Dan,van Tonder, Johann
Published by Kogan Page, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used paperback

Seller: HPB-Ruby, Dallas, TX, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_414305540

Contact seller

Buy Used

US$ 7.92
Convert currency
Shipping: US$ 3.75
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Croxen-John, Dan,van Tonder, Johann
Published by Kogan Page, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used paperback

Seller: HPB-Emerald, Dallas, TX, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_417008545

Contact seller

Buy Used

US$ 7.92
Convert currency
Shipping: US$ 3.75
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

van Tonder, Johann
Published by Kogan Page, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used Paperback

Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008954974

Contact seller

Buy Used

US$ 4.29
Convert currency
Shipping: US$ 7.52
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 4 available

Add to basket

Stock Image

-
Published by - -, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used Paperback

Seller: Bahamut Media, Reading, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749475383

Contact seller

Buy Used

US$ 4.31
Convert currency
Shipping: US$ 9.38
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Croxen-John, Dan
Published by Kogan Page, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used Softcover

Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-027-00493

Contact seller

Buy Used

US$ 1.38
Convert currency
Shipping: US$ 14.30
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

van Tonder, Johann, Croxen-John, Dan
Published by Kogan Page, Limited, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
Used Softcover

Seller: Better World Books Ltd, Dunfermline, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 53330998-20

Contact seller

Buy Used

US$ 6.13
Convert currency
Shipping: US$ 10.75
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Croxen-John, Dan; Van Tonder, Johann
Published by Kogan Page Limited, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
New Softcover

Seller: Biblios, Frankfurt am main, HESSE, Germany

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: New. pp. 240. Seller Inventory # 18374888404

Contact seller

Buy New

US$ 36.82
Convert currency
Shipping: US$ 11.67
From Germany to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Croxen-John, Dan
Published by Kogan Page, 2017
ISBN 10: 0749475382 ISBN 13: 9780749475383
New Paperback

Seller: Toscana Books, AUSTIN, TX, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0749475382

Contact seller

Buy New

US$ 50.53
Convert currency
Shipping: US$ 4.30
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket