Effective HR Communication: A Framework for Communicating HR Programmes with Impact - Softcover

Corey, Debra

Softcover

ISBN 10: 0749476168 ISBN 13: 9780749476168

Publisher: Kogan Page, 2016

Synopsis

Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers.  Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, Effective HR Communication proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areas that are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.

About this title

About the Author

Debra Corey is Group Reward Director at Reward Gateway, which provides employee engagement technology to companies.  She has over 30 years of experience as a Rewards practitioner at global organizations such as Honeywell and Gap, and in 2012 she received the industry's Employee Benefits Professional of the Year award.

Review

"An excellent overview of why communication is such a vital part of HR programmes." (Andy Brown CEO, Engage)

"Practical, informative and full of warmth and fun.  Debra's disarmingly honest accounts of her own experiences draw you in and connect you to the learning points." (Glenn Elliott Founder and CEO, Reward Gateway)

"Whatever part of HR change you look at, the common factor is the need for planned, well thought-out and appropriate communication.  This engaging book is a comprehensive guide to how to achieve this." (Michael Rose Reward Strategy Consultant, Rewards Consulting Ltd.)

"Few people have more experience in communicating HR programmes than Debra, and her book reveals all that experience and knowledge.  This book will help you put your HR policies into practice." (Duncan Brown Head of HR Consultancy, Institute for Employment Studies)

Edition details

• Publisher: Kogan Page
• Publication date: 2016
• ISBN 10: 0749476168
• ISBN 13: 9780749476168
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 232