Items related to Marketing Analytics: A Practical Guide to Improving...
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques - Softcover
Synopsis
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors?
The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use.
The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
"synopsis" may belong to another edition of this title.
About the Author
Mike Grigsby, based in Orlando, Florida, has more than 30 years' experience in the field of marketing analytics. He was formerly vice president of customer insights and advanced analytics at Brierley and Partners and of strategic business analysis and advanced analytics at Targetbase and has also held leadership positions at Hewlett-Packard and Gap. Previously an adjunct professor at the University of Texas at Dallas, he taught analytics at both graduate and undergraduate levels. He is the author of Advanced Customer Analytics, also published by Kogan Page.
"About this title" may belong to another edition of this title.
Buy New
View this item
US$ 60.27
US$ 58.51 shipping from France to U.S.A.
Destination, rates & speedsSearch results for Marketing Analytics: A Practical Guide to Improving...
Seller Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs7622418190
Quantity: 1 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_380908935
Quantity: 1 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_424975941
Quantity: 1 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insi
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good Condition. Clean, tight and Neat. Five star seller - Buy with confidence! Seller Inventory # X0749482168X2
Quantity: 1 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_444259773
Quantity: 1 available
Seller Image
Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 30583611-5
Quantity: 5 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 2nd Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket. Seller Inventory # 002193556U
Quantity: 16 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: Brit Books, Milton Keynes, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4252123
Quantity: 1 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (2nd Edn)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749482169. Seller Inventory # 9779994
Quantity: 1 available
Stock Image
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: ECOSPHERE, Champs sur marne, France
Seller rating 4 out of 5 stars
Couverture souple. Condition: Neuf. 2ème Édition. Seller Inventory # 9780749482169
Quantity: 1 available