Event Planning and Management: Principles, Planning and Practice (PR In Practice) - Softcover

Dowson, Ruth; Bassett, David

Softcover

ISBN 10: 0749483318 ISBN 13: 9780749483319

Publisher: Kogan Page, 2018

Synopsis

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation.

Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

About this title

About the Author

Ruth Dowson has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer in events management at the UK Centre for Events Management at Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. He is former senior lecturer at the UK Centre for Events Management and now provides training to industry professionals. He is also a leadership development consultant for Leeds Business School, UK.

Review

"Event Planning and Management is an essential insight into the life of event managers,perfect for students undertaking studies in events management. Each chapter offers clearly defined examples and application of theory to practice through a plethora of case studies. The book takes you on a journey from pre-event, during and post-event to future-proofing the event. It is highly recommended." (James Musgrave, Head of Subject, UK Centre for Events Management)

"This book is easy to follow for both event professionals and event management students alike - there is something for everyone. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." (Emma Cartmell CEO of CHS Group)

"The second edition of Event Planning and Management is a must-read for anyone planning to enter or explore the wonderfully unpredictable, but equally unforgiving, world of event design, development and delivery. This insight-filled book contains 40 new or significantly updated peer-reviewed case studies, with the welcome addition of new and updated chapters, including one dedicated solely to on-site safety and logistics." (Richard Keith Wright, Senior Lecturer in Innovative Planning and Advanced Sports Event Management, Auckland University of Technology)

"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." (Mark Breen, Director, Cuckoo Events and Safe Events)

Edition details

• Publisher: Kogan Page
• Publication date: 2018
• ISBN 10: 0749483318
• ISBN 13: 9780749483319
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 368