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Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive Age - Hardcover
Synopsis
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.From the Trade Paperback edition.
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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hardcover. Condition: Very Good. Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749917128
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749917128
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Très bon. Jaquette abîmée. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Damaged dust jacket. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-265-171
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Published by
Judy Piatkus Publishers Ltd, 1997
ISBN 10: 0749917121
ISBN 13: 9780749917128
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Seller: medimops, Berlin, Germany
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00749917121-G
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