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Enterprise One-to-one: Strategies for Competing and Winning Customers in the Interactive Age - Hardcover
Synopsis
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.From the Trade Paperback edition.
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- PublisherJudy Piatkus Publishers Ltd
- Publication date1997
- ISBN 10 0749917121
- ISBN 13 9780749917128
- BindingHardcover
- LanguageEnglish
- Number of pages256
- Rating
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Jaquette abîmée. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Damaged dust jacket. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-265-171
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Published by
Judy Piatkus Publishers Ltd, 1997
ISBN 10: 0749917121
ISBN 13: 9780749917128
Used
Hardcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00749917121-G
Quantity: 1 available