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Enterprise One-to-one:: Tools for Building Unbreakable Customer Relationships in the Interactive Age - Softcover
Synopsis
In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company.
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- PublisherPiatkus Books
- Publication date1998
- ISBN 10 0749918144
- ISBN 13 9780749918149
- BindingPaperback
- LanguageEnglish
- Number of pages464
- Rating
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003529551
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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Paperback. Condition: Very Good. Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749918149
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Enterprise One-to-one:: Tools for Building Unbreakable Customer Relationships in the Interactive Age
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0749918144I3N00
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Enterprise One-to-one:: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0749918144I4N00
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Enterprise One To One: Strategies for Competing And Winning Customers in the Interactive Age: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749918149
Quantity: 1 available
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Enterprise One-to-One : Tools for Building Unbreakable Customer Relationships in the Interactive Age
Published by
Little, Brown Book Group Limited, 1998
ISBN 10: 0749918144
ISBN 13: 9780749918149
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 50946989-20
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Enterprise One to One: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780749918149. Seller Inventory # 8997044
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Seller: M.Roberts - Books And ??????, Slaithwaite, Huddersfield, YORKS, United Kingdom
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Soft cover. Condition: New. Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age.Don Peppers; Martha Rogers.Condition:New, may have slight shelf wear. Seller Inventory # 003766
Quantity: 2 available