Including 125 effective marketing weapons, this book takes the proven methods, strategies and weapons of guerrilla marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP). It also offers a structured approach to consistent marketing success.
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Jay Conrad Levinson is a forceful and energetic speaker and the author of several bestselling books. He is Chairman of Guerrilla Marketing International, a successful marketing consulting organization serving large and small businesses around the world. Paul Hanley is MD of Guerrilla Marketing UK and their first Master Trainer. He is a dynamic speaker and performance coach, who has presented Guerrilla Marketing seminars and workshops around the world.
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