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Synopsis
Marketing courses provide the conceptual framework for marketers, but the theory does not always translate for practical application. Combining both marketing theory and practice, this book tackles different aspects of marketing, and discusses how these can be integrated into a marketing plan. The exercises featured aim to test an organization's marketing capability.
"synopsis" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1991
- ISBN 10 0750600896
- ISBN 13 9780750600897
- BindingPaperback
- LanguageEnglish
- Number of pages268
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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750600897
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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
Published by
Butterworth-Heinemann Ltd, 1991
ISBN 10: 0750600896
ISBN 13: 9780750600897
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Minor shelf wear. Seller Inventory # wbb0021801928
Quantity: 1 available
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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750600897
Quantity: 2 available
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The marketing audit: Translating marketing theory into practice (The Marketing series)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-003-01642
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The Marketing Audit: Translating Marketing Theory Into Practice (Marketing Series: Practitioner)
Published by
Butterworth-Heinemann Ltd, 1993
ISBN 10: 0750600896
ISBN 13: 9780750600897
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750600897. Seller Inventory # 9778302
Quantity: 1 available
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The Marketing Audit: Translating Marketing Theory Into Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750600897. Seller Inventory # 9380975
Quantity: 1 available