Synopsis
The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising. It then introduces the background and growth of each of its major components. stating thier present position and forecasting new developments.Some new topics covered* recruitment* directory* services* business-to-business advertising* planning and marketing communications.Norman Hart, Ann Burdus, Geoff Smith, Ian Linton, Kenneth Miles, John Josling, Robert Hamer, Graham Bunting, Roy Topp, Nigel Foster, Bob Durrant, Martyn Davis, Alan Copage, Mark Lovell, Richard Jeans, David Wook, John Ward, John Ratcliffe, David Farbey, David Hanger, Peter Simmons, Matti Alderson, Jim Knight.ideal for CIM or CAM students, as well as for Business student undergraduatesincludes material on integrated marketing communicationsclear categorization of different forms of advertising
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The Practice of Advertising (CIM Professional Development)
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Butterworth-Heinemann Ltd 01/12/1990, 1990
ISBN 10: 075060106X
ISBN 13: 9780750601061
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The Practice of Advertising (CIM Professional Development)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750601061
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The Practice of Advertising (CIM Professional Development)
Published by
Butterworth-Heinemann Ltd, 1990
ISBN 10: 075060106X
ISBN 13: 9780750601061
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The Practice of Advertising (CIM Professional Development)
Published by
Butterworth-Heinemann Ltd, 1990
ISBN 10: 075060106X
ISBN 13: 9780750601061
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Softcover
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-026-01656
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The Practice of Advertising (CIM Professional Development)
Published by
Butterworth-Heinemann Ltd, 1990
ISBN 10: 075060106X
ISBN 13: 9780750601061
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Softcover
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750601061. Seller Inventory # 8618538
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The Practice of Advertising (CIM Professional Development)
Published by
Butterworth-Heinemann Ltd, 1990
ISBN 10: 075060106X
ISBN 13: 9780750601061
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750601061. Seller Inventory # 8618537
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