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Synopsis
The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques.
The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques.
essential reading for lecturers and students
over 50 examples taken from 16 different European countries
full coverage of statistical techniques
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Review
`... it's about how to analyse and forecast, utilising internal resources. If you're the logical one behind the entrepreneur, then this book's for you.' Business Age
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Market Research: Using Forecasting in Business
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Paperback. Condition: Very Good. Market Research: Using Forecasting in Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750601535
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Market Research: Using Forecasting in Business
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750601535
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Market Research using Forecasting in Business
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-029-01576
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