Items related to Market Research using Forecasting in Business
Synopsis
The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques.
The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques.
essential reading for lecturers and students
over 50 examples taken from 16 different European countries
full coverage of statistical techniques
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Review
`... it's about how to analyse and forecast, utilising internal resources. If you're the logical one behind the entrepreneur, then this book's for you.' Business Age
"About this title" may belong to another edition of this title.
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Market Research: Using Forecasting in Business
Published by
Butterworth-Heinemann Ltd, 1992
ISBN 10: 0750601531
ISBN 13: 9780750601535
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Previous owners name. Seller Inventory # wbb0023757776
Quantity: 1 available
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Market Research: Using Forecasting in Business
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Market Research: Using Forecasting in Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750601535
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Market Research: Using Forecasting in Business
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750601535
Quantity: 2 available
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Market Research using Forecasting in Business
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-029-01576
Quantity: 1 available