Items related to Solving the Management Case (Marketing Series)

Solving the Management Case (Marketing Series) - Softcover

Hatton, Angela; Roberts, Paul; Worsam, Mike

 
9780750601962: Solving the Management Case (Marketing Series)

Synopsis

Managers from all disciplines, as they become more senior, need to have a regard for the effects of their decisions upon the organization as a whole. Senior marketing managers, for example, are responsible for the management of marketing - a strategic role that they have to grow into.

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