The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title - Softcover
Synopsis
In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.
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About the Author
Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.
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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
Published by
A Butterworth-Heinemann Title 06/01/1986, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
Published by
A Butterworth-Heinemann Title 06/01/1986, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
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THE STRATEGY OF DISTRIBUTION MANAGEMENT
Published by
Butterworth-Heinemann, Oxford, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
Used
Softcover
Seller: Butterfly Books GmbH & Co. KG, Herzebrock-Clarholz, Germany
Seller rating 5 out of 5 stars
Softcover. Condition: Sehr gut. 123 Seiten Ein umfassendes Werk über Distributionsmanagement und logistische Strategien in Unternehmen. Zustand: Einband mit geringfügigen Gebrauchsspuren, insgesamt SEHR GUTER Zustand! HC1-314-2/8-00839187 Sprache: Englisch Gewicht in Gramm: 216. Seller Inventory # 435348
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