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Synopsis
A workbook text for students studying for the Understanding Customers module in the UK's CIM Certificate. Units cover aspects such as market segmentation, primary and secondary data, social and cultural influences on buying behavior, and demand forecasting, and feature objectives, activities, questions, definitions, and summaries. Includes a section of sample exam questions and answer guidelines. Annotation copyright Book News, Inc. Portland, Or.
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About the Author
Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.
Review
'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved'
Ted Johns, CIM Senior Examiner, Understanding Customers
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UNDERSTANDING CUSTOMERS (CIM WKBK) (Marketing Series: Student Workbook)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. UNDERSTANDING CUSTOMERS (CIM WKBK) (Marketing Series: Student Workbook) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750619967
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UNDERSTANDING CUSTOMERS (CIM WKBK) (Marketing Series: Student Workbook)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750619967
Quantity: 1 available