Items related to Marketing in the Not-For-Profit Sectors (Marketing...
Marketing in the Not-for-Profit Sector examines the crucial role that marketing has to play in both public and voluntary sectors.
Education, health, social services, leisure and libraries are turning to marketing practices as they develop a more customer-focused philosophy. Charitable and religious organizations are also employing marketing principles more widely in their operations.
Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations.
Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance.
Margaret Kinnell is Professor of Information Studies at Loughborough University. She has worked extensively in the fields of information service management and the development of quality in higher education, in the UK and overseas, including quality management in the public sector in Japan.
Jennifer MacDougall is an independent researcher and information consultant in the Public Service sector. Recent work has included studies of marketing in public libraries and leisure services, international health informatics, and access to healthcare information in Ireland.
The first UK title to look at marketing in the not-for-profit sectors as a whole
Sector-specific concerns are examined through case studies and scenarios
Identifies relevant marketing principles
Education, health, social services, leisure and libraries are turning to marketing practices as they develop a more customer-focused philosophy. Charitable and religious organizations are also employing marketing principles more widely in their operations.
Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations.
Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance.
Margaret Kinnell is Professor of Information Studies at Loughborough University. She has worked extensively in the fields of information service management and the development of quality in higher education, in the UK and overseas, including quality management in the public sector in Japan.
Jennifer MacDougall is an independent researcher and information consultant in the Public Service sector. Recent work has included studies of marketing in public libraries and leisure services, international health informatics, and access to healthcare information in Ireland.
The first UK title to look at marketing in the not-for-profit sectors as a whole
Sector-specific concerns are examined through case studies and scenarios
Identifies relevant marketing principles
"synopsis" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1997
- ISBN 10 0750622342
- ISBN 13 9780750622349
- BindingPaperback
- Number of pages256
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Marketing in the Not-for-profit Sectors (Professional Development S.)
Published by
Butterworth-Heinemann
(1997)
ISBN 10: 0750622342
ISBN 13: 9780750622349
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Marketing in the Not-for-Profit Sector: Published in association with the Chartered Institute of Marketing (Professional Development)
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Book Description Paperback. Condition: Very Good. Marketing in the Not-for-Profit Sector: Published in association with the Chartered Institute of Marketing (Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622349
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Marketing in the Not-for-Profit Sector: Published in association with the Chartered Institute of Marketing (Professional Development)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750622349
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Marketing in the Not-For-Profit Sector: Published in Association With the Chartered Institute of Marketing
Published by
A Butterworth-Heinemann Title
(1997)
ISBN 10: 0750622342
ISBN 13: 9780750622349
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750622349. Seller Inventory # 9099937
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Marketing in the Not-For-Profit Sector
Published by
Butterworth-Heinemann
(1997)
ISBN 10: 0750622342
ISBN 13: 9780750622349
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750622349. Seller Inventory # 8847907
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Marketing in the Not-for-Profit Sector: Published in association with the Chartered Institute of Marketing (Professional Development S.) MACDOUGALL, JENNIFER and Kinnell Evans, Margaret
Published by
A Butterworth-Heinemann Title
(1997)
ISBN 10: 0750622342
ISBN 13: 9780750622349
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. Book is in good condition. Previous owner's name on a page at the front of the book. All other pages are unmarked and intact. Seller Inventory # G0120521
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