Items related to Marketing in the Not-For-Profit Sectors (Marketing...
Synopsis
Marketing in the Not-for-Profit Sector examines the crucial role that marketing has to play in both public and voluntary sectors.
Education, health, social services, leisure and libraries are turning to marketing practices as they develop a more customer-focused philosophy. Charitable and religious organizations are also employing marketing principles more widely in their operations.
Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations.
Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance.
Margaret Kinnell is Professor of Information Studies at Loughborough University. She has worked extensively in the fields of information service management and the development of quality in higher education, in the UK and overseas, including quality management in the public sector in Japan.
Jennifer MacDougall is an independent researcher and information consultant in the Public Service sector. Recent work has included studies of marketing in public libraries and leisure services, international health informatics, and access to healthcare information in Ireland.
The first UK title to look at marketing in the not-for-profit sectors as a whole
Sector-specific concerns are examined through case studies and scenarios
Identifies relevant marketing principles
"synopsis" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1997
- ISBN 10 0750622342
- ISBN 13 9780750622349
- BindingPaperback
- Number of pages256
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Marketing in the Not-For-Profit Sector
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Seller Inventory # 8847907
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Marketing in the Not-For-Profit Sector: Published in Association With the Chartered Institute of Marketing
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A Butterworth-Heinemann Title, 1997
ISBN 10: 0750622342
ISBN 13: 9780750622349
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Seller Inventory # 9099937
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Marketing in the Not-For-Profit Sectors (Marketing Series: Professional Development)
Seller: Book Deals, Tucson, AZ, U.S.A.
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Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.85. Seller Inventory # 353-0750622342-gdd
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