Items related to Creating Powerful Brands, Second Edition
Synopsis
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice.
The powerful and expert analysis of key elements of branding gives the reader:
* A comprehensive coverage of brand management
* An applications orientated approach grounded on solid theory
* A set of unique frameworks for organizing the principles of brand building
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
Comprehensive coverage of brand management
Applications orientated, yet grounded on solid theory
Frameworks organizing the principles of brand building
"synopsis" may belong to another edition of this title.
Book Description
The definitive overview of brand strategy and management.
From the Publisher
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1998
- ISBN 10 0750622407
- ISBN 13 9780750622400
- BindingPaperback
- Edition number2
- Number of pages384
- Rating
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Creating Powerful Brands
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Creating Powerful Brands (CIM Professional Development)
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Creating Powerful Brands (CIM Professional Development)
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Creating Powerful Brands (CIM Professional Development)
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A Butterworth-Heinemann Title 30/06/1998, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Soiling on the side. Edition 1998. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-893-378
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Creating Powerful Brands in Consumer, Service and Industrial Markets
Published by
Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Used
Softcover
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Creating Powerful Brands (CIM Professional Development)
Published by
A Butterworth-Heinemann Title 30/06/1998, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Softcover
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Creating Powerful Brands, Second Edition
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Creating Powerful Brands
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Creating Powerful Brands (CIM Professional Development)
Published by
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Paperback
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