Synopsis
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice.
The powerful and expert analysis of key elements of branding gives the reader:
* A comprehensive coverage of brand management
* An applications orientated approach grounded on solid theory
* A set of unique frameworks for organizing the principles of brand building
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
Comprehensive coverage of brand management
Applications orientated, yet grounded on solid theory
Frameworks organizing the principles of brand building
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About the Author
Professor of Marketing Strategy, Cranfield School of Management
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Creating Powerful Brands
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Creating Powerful Brands (CIM Professional Development)
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Creating Powerful Brands
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750622400. Seller Inventory # 8723976
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Creating Powerful Brands in Consumer, Service and Industrial Markets
Published by
Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Couverture souple
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Couverture souple. Condition: Très bon. 2ème Édition. #Broché : 384 pages. Anglais #Parution : avril 1998 #Résumé : Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. Seller Inventory # ABE-1635424660571
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Creating Powerful Brands (CIM Professional Development)
Published by
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Paperback
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