Items related to Creating Powerful Brands, Second Edition
Synopsis
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice.
The powerful and expert analysis of key elements of branding gives the reader:
* A comprehensive coverage of brand management
* An applications orientated approach grounded on solid theory
* A set of unique frameworks for organizing the principles of brand building
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
Comprehensive coverage of brand management
Applications orientated, yet grounded on solid theory
Frameworks organizing the principles of brand building
"synopsis" may belong to another edition of this title.
About the Author
Leslie de Chernatony is Professor of Brand Marketing at Universita della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. He is also Managing Partner of Brands Box Marketing and Research Consultancy.
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
"About this title" may belong to another edition of this title.
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Creating Powerful Brands
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Creating Powerful Brands (CIM Professional Development)
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Creating Powerful Brands (CIM Professional Development)
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A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Used
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. Highlighting on some pages of the book. Seller Inventory # CHL10021911
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Creating Powerful Brands (CIM Professional Development)
Published by
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1995920
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Creating Powerful Brands (CIM Professional Development)
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Paperback. Condition: Very Good. Creating Powerful Brands (CIM Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622400
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Creating Powerful Brands (CIM Professional Development)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750622400
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Creating Powerful Brands in Consumer, Service and Industrial Markets
Published by
Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
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Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-893-378
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Creating Powerful Brands
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750622400. Seller Inventory # 8723975
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Creating Powerful Brands in Consumer, Service and Industrial Markets
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750622400. Seller Inventory # 8723976
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