Items related to Strategic Marketing Management (Butterworth-Heinemann...
Synopsis
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control.
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
New features for this edition include:
Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics
Greater emphasis throughout on marketing implementation
Mini-cases and questions in every chapter to reinforce the key points raised
Essential reading for the CIM Diploma paper
Supported by a comprehensive Tutor Resource Pack
"synopsis" may belong to another edition of this title.
Book Description
Widely known as the most authoritative, successful and influential text in the sector
From the Publisher
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1997
- ISBN 10 075062244X
- ISBN 13 9780750622448
- BindingPaperback
- Edition number2
- Number of pages700
- Rating
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
A Butterworth-Heinemann Title 01/10/1997, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
A Butterworth-Heinemann Title 01/10/1997, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
Used
Softcover
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann Ltd, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-344
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Strategic Marketing Management
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Strategic Marketing Management: Planning, Implementation and Control
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Strategic Marketing Management: Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 9364606
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Strategic Marketing Management: Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Seller Inventory # 9853549
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