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Synopsis
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
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Understanding Customers (CIM Student)
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Paperback. Condition: Very Good. Understanding Customers (CIM Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750623223
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Understanding Customers (CIM Student)
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2598548
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Understanding Customers (CIM Student)
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750623223
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Understanding Customers (Marketing Series: Student)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-037-03530
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Understanding Customers
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750623223. Seller Inventory # 9854295
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Understanding Customers
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Condition: New. pp. 414 This item is printed on demand. Seller Inventory # 3658429
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Understanding Customers
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Condition: New. pp. 414 2nd Edition. Seller Inventory # 264222306
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Understanding Customers
Published by
Taylor & Francis Ltd, 1997
ISBN 10: 0750623225
ISBN 13: 9780750623223
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 514. Seller Inventory # B9780750623223
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Understanding Customers
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Condition: New. pp. 414. Seller Inventory # 184222312
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Rice, C: Understanding Customers
Published by
Taylor & Francis, 1997
ISBN 10: 0750623225
ISBN 13: 9780750623223
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Kartoniert / Broschiert
Seller: moluna, Greven, Germany
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Kartoniert / Broschiert. Condition: New. This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in so. Seller Inventory # 594941158
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