Items related to The CIM Marketing Dictionary, Fifth Edition
Synopsis
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
"synopsis" may belong to another edition of this title.
Review
'This is an excellent dictionary which combines the classic virtues of comprehensiveness and clarity of expression. The dictionary's wide ranging and up to date entries will make it an invaluable working tool for marketing practitioners and students.'
Professor James E Lynch, University of Leeds
'The CIM Marketing Dictionary demands a position on the shelf of everyone in marketing simply because it is so comprehensive. The fact that it
is edited so professionally by Norman Hart guarantees its accuracy and usefulness. Buy it. Test it. Use it.' Roger Haywood,Chairman, Kestrel Communications
'Marketing Education has been a major growth area during the 1980's and the 1990's. More than ever students are electing to study marketing at BTEC, undergraduate and MBA levels. It is therefore essential that they have an easily accessible reference source to the vocabulary of marketing.
The 5th edition of The CIM Marketing Dictionary has been updated to provide a contemporary source of all major marketing terminology. As such it is an extremely valuable contribution to the students toolkit of reference sources to fully comprehend the many facets of marketing.' David Jobber,Professor of Marketing, University of Bradford
'Recommended as useful supplementary material for practitioners and
students.'
Journal of Communication Management, November 1996
Returned book
'This book is highly recommended to all CAM students as an invaluable reference for the CAM examinations. Not only does it clearly define and explain marketing terms but does so in an extremely clear way.'
CAM News, Feb 1997
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1996
- ISBN 10 0750623462
- ISBN 13 9780750623469
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages332
Buy New
View this item
US$ 42.95
Shipping:
US$ 12.88
From United Kingdom to U.S.A.
Search results for The CIM Marketing Dictionary, Fifth Edition
Stock Image
The CIM Marketing Dictionary, Fifth Edition
Published by
Taylor & Francis Ltd, United Kingdom, Oxford, 1996
ISBN 10: 0750623462
ISBN 13: 9780750623469
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005041685
Quantity: 1 available
Stock Image
The CIM Marketing Dictionary, Fifth Edition: Published in Association with the Chartered Institute of Marketing (Professional Development)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750623469
Quantity: 2 available
Stock Image
The CIM Marketing Dictionary, Fifth Edition: Published in Association with the Chartered Institute of Marketing (Professional Development)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750623469
Quantity: 2 available
Seller Image
The CIM Marketing Dictionary
Published by
Butterworth Heinemann, 1996
ISBN 10: 0750623462
ISBN 13: 9780750623469
Used
Trade Paperback
Seller: Yare Books, Great Yarmouth, United Kingdom
Seller rating 5 out of 5 stars
Trade Paperback. Condition: Very Good. No Jacket. 5th Edition. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 014144
Quantity: 1 available
Stock Image
The CIM Marketing Dictionary
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 5th edition. 336 pages. 8.35x5.51x0.87 inches. In Stock. Seller Inventory # __0750623462
Quantity: 1 available
Stock Image
The CIM Marketing Dictionary
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. 336 This item is printed on demand. Seller Inventory # 3343467
Quantity: 3 available
Stock Image
The CIM Marketing Dictionary
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. pp. 336. Seller Inventory # 184504510
Quantity: 3 available
Stock Image
The CIM Marketing Dictionary
Published by
Taylor & Francis Ltd, 1996
ISBN 10: 0750623462
ISBN 13: 9780750623469
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 749. Seller Inventory # B9780750623469
Quantity: 1 available
Stock Image
The CIM Marketing Dictionary, Fifth Edition: Published in association with the Chartered Institute of Marketing A Professional Development Series title (Marketing Series)
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA77307506234626
Quantity: 1 available
Seller Image
Hart, N: The CIM Marketing Dictionary
Published by
Taylor & Francis, 1996
ISBN 10: 0750623462
ISBN 13: 9780750623469
New
Kartoniert / Broschiert
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Norman A. HartThe CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. M. Seller Inventory # 594941163
Quantity: Over 20 available