Synopsis
Addresses the four key issues currently associated with successful programmers: NPD strategy, Innovation, Organization for NPD, and Rapid product development. Uses in-depth case studies of recently developed products to provide contemporary illustrations of each area. Paper.
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About the Author
Tim Jones is Principal of Innovaro, a consulting firm focused on helping companies to generate more ideas, implement innovation strategies and renew their organizational capability. He is an expert in enabling innovation and is actively involved with a number of organizations including the Product Development Management Association in the UK. Tim is especially interested in how organizations evolve and how people innovate. He was formerly with Gemini Consulting where he led teams defining growth strategies and developing organizational structures and processes to aid new product and service development. Tim has Masters degrees in both Engineering and Industrial Design as well as a PhD on diagnosing conflict in teams
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New Product Development: An Introduction to a Multifunctional Process
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New Product Development: An introduction to a multi-functional process
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A Butterworth-Heinemann Title 11/12/1996, 1996
ISBN 10: 0750624272
ISBN 13: 9780750624275
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New Product Development: An introduction to a multi-functional process
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A Butterworth-Heinemann Title 11/12/1996, 1996
ISBN 10: 0750624272
ISBN 13: 9780750624275
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