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The Royal Mail Guide to Direct Mail for Small Businesses (Cima Professional Handbook Series) - Softcover
Synopsis
The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.
The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.
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About the Author
Brian Thomas is former CEO, Saatchi & Saatchi Direct and Ogilvy & Mather Direct; and a CIM Course Director and Senior Consultant Lecturer, Institute of Direct Marketing.
"About this title" may belong to another edition of this title.
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The Royal Mail Guide to Direct Mail (Marketing Series: Practitioner)
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004062420
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The Royal Mail Guide to Direct Mail for Small Businesses (Marketing Series: Practitioner)
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A Butterworth-Heinemann Title, 1996
ISBN 10: 0750627476
ISBN 13: 9780750627474
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