Items related to Excellence in Advertising

Excellence in Advertising - Softcover

Butterfield; Butterfield, Leslie

 
9780750631297: Excellence in Advertising

Synopsis

Divided into three sections - the overview, excellence in process, and excellence in practice, this book is a collection of essays on the rudiments of advertising. The contributors are among the top figures in Britain's advertising industry.

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About the Author

Leslie Butterfield is CEO of the strategic brand consultancy Butterfield8, founder of agency Partners BDDH and a fellow of the IPA.

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