Key Account Management: Learning from supplier and customer perspectives (Cim Professional) - Softcover
Synopsis
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad.
Based on extensive and unique research by Cranfield School of Management, Key Account Management presents a new framework for understanding the development of key account relationships. It incorporates a comprehensive guide to the current practice of key account management, and comments on the challenges for the future of key account management practice. The research was based on in-depth interviews with key account managers, their managers and their main contacts in the customer organization.
Addresses one of the key new areas in strategic marketing practice
Ideal for practitioners and students
Based on the unique expertise of the Cranfield Marketing Faculty
"synopsis" may belong to another edition of this title.
About the Author
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
Beth Rogers is Visiting Fellow at the Cranfield School of Management and a Chartered Maketer. She spent her early career with IBM and then worked as a management consultant for nine years before joining Logical Worlwide as Solutions Marketing Manager.
"About this title" may belong to another edition of this title.
Search results for Key Account Management: Learning from supplier and...
Stock Image
Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G075063278XI3N00
Stock Image
Key Account Management: Learning from Supplier and Customer Perspectives (Cim Professional)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001414967
Buy Used
US$ 4.44
US$ 7.53 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Learning from Supplier and Customer Perspectives
Published by
Elsevier Science & Technology Books, 1998
ISBN 10: 075063278X
ISBN 13: 9780750632782
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57418006-20
Buy Used
US$ 7.51
US$ 6.73 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing)
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0075063278X-G
Buy Used
US$ 3.95
US$ 11.44 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available
Stock Image
Key Account Management: Learning from Supplier and Customer Perspectives
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780750632782. Seller Inventory # 9529681
Buy Used
US$ 3.69
US$ 18.29 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Key Account Management: Learning from Supplier and Customer Perspectives
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750632782. Seller Inventory # 9725354
Buy Used
US$ 3.86
US$ 18.29 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Key Account Management
Published by
Butterworth-Heinemann, 1998
ISBN 10: 075063278X
ISBN 13: 9780750632782
Used
Soft cover
First Edition
Seller: Washburn Books, Pateley Bridge, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Near Fine. No Jacket. First Edition. Comprehensive guide to the current practice of key account management, based on extensive research. 194pp with index, illustrated with black and white diagrams to the text. Minimal shelfwear and two tiny puncture marks (barely visible) left by a staple to the top corner of the cover, otherwise near fine copy with no inscriptions. Size: 8vo - over 7¾" - 9¾" tall. Book. Seller Inventory # 008511
Buy Used
US$ 17.32
US$ 27.84 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Key Account Management. Learning from Supplier and Customer Perspectives
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) (Cim Professional) Zustand: 2, Sehr gut - gebraucht, Taschenbuch Butterworth Heinemann , 1998 , Key Account Management. Learning from Supplier and Customer Perspectives, Malcolm H. B. McDonald, Beth Rogers. Seller Inventory # BU358306
Buy Used
US$ 11.77
US$ 43.46 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available
Stock Image
Key account management
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Wie neu - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Butterworth-Heinemann , 1998 , Key account management, Malcolm McDonald,Beth Rogers. Seller Inventory # BU358960
Buy Used
US$ 11.77
US$ 43.46 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available