Items related to Understanding Customers 98/99, Fourth Edition
Synopsis
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.Understanding Customers has been specifically written for students studying for the Understanding Customers module in the CIM Certificate. It is endorsed and recommended by Trevor Watkins, the CIM chief examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure to ensure consistent and easier learning. Units * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt * practicalexamples and case studies to relate theory to practice * helpful questions to test your knowledge * where to find out more in case you're stuck * succinct chapter summary * revision tips to get you through the exam Quotes from users of the firsteditions 'Recommended for student individual study use... user friendly and relevant.' 'Well designed and effectively structured... These BH texts will replace the BPP texts'Essential Reading in the CIM Recommended Reading list
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About the Author
Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.
Review
'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved'
Ted Johns, CIM Senior Examiner, Understanding Customers
"About this title" may belong to another edition of this title.
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