Items related to Marketing Professional Services, Winning New Business...
Marketing Professional Services, Winning New Business in the Professional Services Sector - Softcover
Synopsis
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals.
Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you:
* The importance of winning new business in an increasingly competitive, deregulated market
* How to plan for winning new business including a full script for cold calls
* The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence
Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.
Addresses the specific needs of a hitherto underpublished market
Light and pacy approach based on tested training materials
Written by a very experienced and articulate practitioner
"synopsis" may belong to another edition of this title.
About the Author
Michael Roe is the Business Development Director at Research International, now the world's leading ad hoc market research company. He has introduced there the sales and marketing philosophy which has taken the company to its leading position, winning an award on the way from the Institute of Sales Promotion. Having lectured across the RI global network on his methods, he has gone on to run open seminars for both Centaur Conferences and the Market Research Society.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1998
- ISBN 10 0750641274
- ISBN 13 9780750641272
- BindingPaperback
- Edition number1
- Number of pages176
Buy New
Learn more about this copy
US$ 46.19
Shipping:
US$ 11.06
From Germany to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Professional Services, Winning New Business in the Professional Services Sector
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002293257
Quantity: 1 available
Stock Image
Marketing Professional Services, Winning New Business in the Professional Services Sector
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003705213
Quantity: 1 available
Stock Image
Marketing Professional Services, Winning New Business in the Professional Services Sector
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. A few small marks or stains to the page edges/pages Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0020605773
Quantity: 1 available
Seller Image
Marketing Professional Services, Winning New Business in the Professional Services Sector
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0018819747
Quantity: 1 available
Seller Image
Marketing Professional Services, Winning New Business in the Professional Services Sector
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: VeryGood. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0018780394
Quantity: 1 available
Stock Image
Marketing Professional Services, Winning New Business in the Professional Services Sector (CIM Professional)
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00750641274-V
Quantity: 1 available
Stock Image
Marketing Professional Services: Winning new business in the professional services sector: Winning New Business in the Professional Services Sector (CIM Professional)
Seller: Greener Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4643171
Quantity: 1 available
Stock Image
Marketing Professional Services
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 184221764
Quantity: 4 available
Stock Image
Marketing Professional Services: Winning New Business in the Professional Services Sector
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 224 pages. 9.29x6.06x0.31 inches. In Stock. Seller Inventory # __0750641274
Quantity: 1 available
Stock Image
Marketing Professional Services
Published by
Taylor & Francis Ltd, 1998
ISBN 10: 0750641274
ISBN 13: 9780750641272
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780750641272
Quantity: 1 available