Business Strategy: An Introduction - Softcover

Houston, Bill; Campbell, David J.; Stonehouse, George

Softcover

ISBN 10: 0750642076 ISBN 13: 9780750642071

Publisher: Butterworth-Heinemann, 1999

Synopsis

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy.

The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.
Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.

David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.
* Complex issues described in a straightforward way for students new to this topic
* Student friendly learning features throughout

About this title

From the Back Cover

Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity.

Key Features:

· Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets
· Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life
· Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear
· A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at www.palgrave.com/business/campbell
· AND includes free access to SPS at www.planning-strategy.com where students can solve real business problems

About the Author

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting.

George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.

About this edition

• Publisher: Butterworth-Heinemann
• Publication date: 1999
• ISBN 10: 0750642076
• ISBN 13: 9780750642071
• Binding: Paperback
• Number of pages: 333