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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Chartered Institute of Marketing (Paperback)) - Softcover
Synopsis
A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.
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Review
'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1999
- ISBN 10 0750643463
- ISBN 13 9780750643467
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages601
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CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780750643467. Seller Inventory # 9851484
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