Public House and Beverage Management: Key principles and issues - Softcover

Flynn, Michael

Softcover

ISBN 10: 0750646780 ISBN 13: 9780750646789

Publisher: Routledge, 2000

Synopsis

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Covers the management aspects of the licensed trade industry
Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry
Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references

About this title

Review:

A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry.
CABI Information - Feb 2001

About this edition

• Publisher: Routledge
• Publication date: 2000
• ISBN 10: 0750646780
• ISBN 13: 9780750646789
• Binding: Paperback
• Edition number: 1
• Number of pages: 236