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Synopsis
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
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About the Author
Evert Gummesson is one of Europe's leading marketing thinkers. He has a major international reputation based on his teaching, writing and consultancy in Europe, the UK and North America. Since the first edition of Total Relationship Marketing, Evert Gummesson has received two awards for his pioneering work in marketing: "The Year 2000 Award For Leadership In The Services Field" presented by The AMA and The Chris Ottander Prize, a Swedish award sponsored by the leading business weekly Veckans Affärer.
Review
'Evert Gummesson has provided a vivid demonstration of the ubiquity of relationships in marketing phenomena. Everywhere one turns, we see relationships. Each company must identify the key success relationships in its business and manage them optimally.' Philip Kotler- Distinguished Professor of International Marketing, Northwestern University, USA. 'Evert Gummesson is a pioneer in the field of relationship marketing. He is an original and stimulating thinker whose insights and ideas are essential reading for anyone who is seeking to understand the role of marketing in a rapidly changing global environment. This book is an important contribution to the literature of marketing.' Dr. Michael J. Baker-Foundation Professor of Marketing, University of Strathclyde; President of the A M; Dean of the Chartered Institute of Marketing's Academic Senate
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Total Relationship Marketing: Rethinking Marketing Management
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Paperback. Condition: Very Good. Total Relationship Marketing: Rethinking Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750654074
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Total Relationship Marketing
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ISBN 10: 0750654074
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Total Relationship Marketing
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Taylor & Francis Group, 2002
ISBN 10: 0750654074
ISBN 13: 9780750654074
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP47926259
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Total Relationship Marketing: Rethinking Marketing Management
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750654074
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Total Relationship Marketing
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-022-01672
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Total Relationship Marketing
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654074. Seller Inventory # 9367487
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Total Relationship Marketing
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654074. Seller Inventory # 8841939
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Total Relationship Marketing
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ISBN 13: 9780750654074
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Total Relationship Marketing
Published by
Butterworth-Heinemann Ltd, 2002
ISBN 10: 0750654074
ISBN 13: 9780750654074
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Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-118-333
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TOTAL RELATIONSHIP MARKETING, SECOND EDITION (PB 2002)
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-381139