The Committed Enterprise: How to Make Values and Visions Work - Hardcover

Davidson, Hugh

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9780750655408: The Committed Enterprise: How to Make Values and Visions Work

Synopsis

This text absorbs information from a research base involving both commercial and non-profit making institutions of the highest calibre. These include organizations such as: PepsiCo; Dupont; Johnson & Johnson; BP Amoco; Emerson; Fedex; New York Philarmonic; Caltech; the FBI; Mayo Clinic; and many schools and colleges.

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About the Author

Hugh Davidson is Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.

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Other Popular Editions of the Same Title

9780750661997: The Committed Enterprise

Featured Edition

ISBN 10:  0750661992 ISBN 13:  9780750661997
Publisher: Routledge, 2004
Softcover