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Resort Destinations: Evolution, Management and Development - Softcover

 
9780750657532: Resort Destinations: Evolution, Management and Development
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Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level.

Using original case studies based on the author's own research, Resort Destinations: evolution, management and development uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean.

* Discusses the threats to resort destinations and presents new evaluation methods and planning tools for analysis
* Looks at the impact and role of individuals as visionaries, investors, marketers and planners
* Case study examples from Australia's Gold Coast, Brighton UK, Las Vegas USA as well as Hong Kong, New Zealand and the Caribbean add practical insight and illustrate how theory is applied to the practical situations

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About the Author:
Dr Bruce Prideaux is a Professor of Tourism Management and Marketing, at James Cook University, Australia. He is Editor of Asia Pacific Journal of Transport and Book Review Editor for Australian Journal of Hospitality Management. He has contributed to numerous edited texts, including our forthcoming text, Managing Visitor Attractions (eds Fyall et al).

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  • PublisherRoutledge
  • Publication date2009
  • ISBN 10 0750657537
  • ISBN 13 9780750657532
  • BindingPaperback
  • Edition number1
  • Number of pages328

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Book Description Paperback. Condition: new. Paperback. Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level. Using original case studies based on his own research, Resort Destinations uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean. Discusses the threats to resort destinations and presents various evaluation methods and planning tools for analysis. This title looks at the impact and role of individuals as visionaries, investors, marketers and planners. It includes case studies from Australia's Gold Coast, Brighton UK, Las Vegas USA, Hong Kong, New Zealand and the Caribbean. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780750657532

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