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Marketing Through Search Optimization: How to Be Found on the Web - Softcover

 
9780750659796: Marketing Through Search Optimization: How to Be Found on the Web

Synopsis

Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

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About the Author

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.

Information Architect, Sprite Interactive.

"About this title" may belong to another edition of this title.

  • PublisherButterworth-Heinemann
  • Publication date2003
  • ISBN 10 0750659793
  • ISBN 13 9780750659796
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages256

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Michael, Alex; Salter, Ben
Published by Butterworth-Heinemann, 2003
ISBN 10: 0750659793 ISBN 13: 9780750659796
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Published by Butterworth-Heinemann, 2003
ISBN 10: 0750659793 ISBN 13: 9780750659796
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_411070812

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Paperback. Condition: Very Good. Marketing Through Search Optimization: How to be found on the web This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750659796

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Alex Michael et Ben Salter
Published by Butterworth-Heinemann Ltd, 2003
ISBN 10: 0750659793 ISBN 13: 9780750659796
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Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-307-647

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750659796

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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings With owner's name inside cover. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750659796. Seller Inventory # 9756978

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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750659796. Seller Inventory # 9756979

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