Innovative Marketing Communications (Events Management) - Softcover

Masterman, Guy

Softcover

ISBN 10: 0750663618 ISBN 13: 9780750663618

Publisher: Routledge, 2005

Synopsis

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

* How to effectively integrate the range of marketing tools and techniques to communicate and promote events
* How organisations can use events within their communication strategies in order to improve their organisational marketing
* How and why communications strategies need to be included in the overall plan for effective and successful long term planning

About this title

Book Description:

Packed with international case studies, it provides practical guidance on this vital part of the event management process

About the Author:

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

About this edition

• Publisher: Routledge
• Publication date: 2005
• ISBN 10: 0750663618
• ISBN 13: 9780750663618
• Binding: Paperback
• Edition number: 1
• Number of pages: 346