Items related to Managing Marketing Performance (CIM Coursebook)

Managing Marketing Performance (CIM Coursebook) - Softcover

Meek, Helen; Meek, Lecturer In English Richard; Palmer, Roger; Parkinson, Lynn

 
9780750666534: Managing Marketing Performance (CIM Coursebook)
Softcover
ISBN 10: 0750666536 ISBN 13: 9780750666534
Publisher: Butterworth-Heinemann, 2005

Synopsis

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to Marketingonline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Receive regular tutorials on key topics from Marketing Knowledge; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

"synopsis" may belong to another edition of this title.

About the Author

Roger Palmer is with the Cranfield School of Management.
Richard Brookes is in the Department of Marketing, The University of Auckland.

"About this title" may belong to another edition of this title.

Publisher
Butterworth-Heinemann
Publication date
2005
Language
English
ISBN 10 
0750666536
ISBN 13 
9780750666534
Binding
Paperback
Number of pages
381