CIM Coursebook 06/07 Marketing Management in Practice - Softcover

Williams, Professor John; Curtis, Tony

Softcover

ISBN 10: 0750680113 ISBN 13: 9780750680110

Publisher: Butterworth-Heinemann, 2006

Synopsis

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

About this title

From the Back Cover

Elsevier/Butterworth-Heinemann¡¦s 2006/07 CIM Course books are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year¡¦s CIM marketing course!

"Elsevier/Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts."

Pat Mani, Manager, CIM Academy, Moor Hall, UK

"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."

Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates.
fá Reviewed and Approved by the Chartered Institute of Marketing

fá Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2006-2007 syllabus
fá Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
fá Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

MarketingOnline

Interactive, flexible and accessible any time, any place, MarketingOnline is a unique online learning resource designed specifically for CIM students.

Marketing Management in Practice is written by John Williams, who teaches and researches at Sheffield Hallam University and is an external examiner; and Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.

About the Author

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

Edition details

• Publisher: Butterworth-Heinemann
• Publication date: 2006
• Language: English
• ISBN 10: 0750680113
• ISBN 13: 9780750680110
• Binding: Paperback
• Number of pages: 448