Items related to CIM Coursebook 08/09 Marketing Research and Information
Synopsis
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
"synopsis" may belong to another edition of this title.
About the Author
By Matthew Housden, Principal Lecturer and Programme Area Director in Marketing at the University of Greenwich Business School; tutor and senior consultant at the IDM; full member of the Market Research Society; and member of the CIM.
From the Back Cover
Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Butterworth-Heinemann s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
"About this title" may belong to another edition of this title.
Search results for CIM Coursebook 08/09 Marketing Research and Information
Stock Image
Marketing & Research Information
Published by
Butterworth-Heinemann Ltd, 2008
ISBN 10: 0750689625
ISBN 13: 9780750689625
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-734-190
Quantity: 1 available
Stock Image
CIM Coursebook 08/09 Marketing Research and Information
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001421962
Quantity: 1 available
Stock Image
The Official CIM Course Book : Marketing Research and Information
Seller: D2D Books, Berkshire, United Kingdom
Seller rating 4 out of 5 stars
Soft cover. Condition: As New. A Butterworth-Heinemann Title, 2008. Paperback absolute minor damp ripples to last few pages but this is A BRAND NEW BOOK UNUSED IN EXCELLENT CLEAN TIGHT ORDER. Full refund if not satisfied. 24 hour despatch. Seller Inventory # ABE-8417104243
Quantity: 1 available
Stock Image
The Official CIM Course Book : Marketing Research and Information
Seller: D2D Books, Berkshire, United Kingdom
Seller rating 4 out of 5 stars
Soft cover. Condition: As New. A Butterworth-Heinemann Title, 2008. Paperback absolute minor damp ripples to last few pages but this is A BRAND NEW BOOK UNUSED IN EXCELLENT CLEAN TIGHT ORDER. Full refund if not satisfied. 24 hour despatch. Seller Inventory # nf900
Quantity: 1 available
Stock Image
CIM Coursebook 08/09 Marketing Research and Information
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Very Good. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # D8S0-3-M-0750689625-4
Quantity: 1 available