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Synopsis
Structured to link directly to the CIM syllabus, this Coursebook is accompanied by access to MARKETINGONLINE, an online learning resource designed specifically for CIM students. It contains examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
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About the Author
By Diana Luck
Review
"At Professional Certificate level, it is important for students to be build on theoretical knowledge and to understand and evaluate how it is applied in a variety of business situations. Diana Luck's course book is a tremendous tool for students to use to reinforce learning points from across the syllabus for this unit. Packed with up to date, relevant examples of organisations successfully assessing their marketing environment, it offers a valuable depth of practical knowledge. Students will also find the activities and exam hints particularly helpful. From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."
Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment - Unit 2, Professional Certificate in Marketing
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CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
Published by
A Butterworth-Heinemann Title 11/08/2008, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750689656
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CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
Published by
A Butterworth-Heinemann Title, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10296481
Quantity: 1 available
Stock Image
CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
Published by
A Butterworth-Heinemann Title 11/08/2008, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750689656
Quantity: 2 available
Stock Image
CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
Published by
A Butterworth-Heinemann Title, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. CIM Coursebook Assessing the Marketing Environment (CIM Coursebook) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780750689656
Quantity: 7 available