Synopsis
Structured to link directly to the CIM syllabus, this Coursebook is accompanied by access to MARKETINGONLINE, an online learning resource designed specifically for CIM students. It contains examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
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About the Author
By Diana Luck
Review
"At Professional Certificate level, it is important for students to be build on theoretical knowledge and to understand and evaluate how it is applied in a variety of business situations. Diana Luck's course book is a tremendous tool for students to use to reinforce learning points from across the syllabus for this unit. Packed with up to date, relevant examples of organisations successfully assessing their marketing environment, it offers a valuable depth of practical knowledge. Students will also find the activities and exam hints particularly helpful. From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."
Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment - Unit 2, Professional Certificate in Marketing
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CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
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A Butterworth-Heinemann Title 11/08/2008, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
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CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
Published by
Butterworth-Heinemann Ltd, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
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CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)
Published by
A Butterworth-Heinemann Title, 2008
ISBN 10: 075068965X
ISBN 13: 9780750689656
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Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Fair. CIM Coursebook Assessing the Marketing Environment (CIM Coursebook) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780750689656
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